Marketing & Business Development
If your markets and clients are changing then how you develop your business has to change too. In a protected industry, clients had few alternatives but to take the services on offer and in the way that lawyers dictated. Things have changed and clients have greater choice. Marketing is not just about advertising and branding but about delivering the services that your clients want in the way that they want. To thrive and prosper you need to be brave enough to focus on your clients, discover what they want and redesign how you can deliver that to them. How you then communicate with your clients, existing or potential is another subject requiring consideration.
To assist you we can:
- Analyse existing clients and sources of work
- Review marketing expenditure
- Conduct client and referrer surveys
- Analyse cross-selling within the firm
- Consider how more work can be generated from existing clients or referrers
- Help to identify potential new markets or specialisations
- Review approaches to promoting the firm’s profile
- Review the use of your I.T. for business development
- Review how service delivery and client care can be improved to match client expectations
- Identify training needs for personnel